If you want to find out who exactly a company is, Ultimate Owner is the feature to give you that insight. You're able to find all the companies it is associated with, establish an idea of their portfolio, how far it extends and whether you can create new opportunities.
For commercial and residential agents:
For any given company, within seconds you can find out about it, any of its child companies (subsidiaries), any of its parent companies and the Ultimate Owner. With this, you're quickly prepared for any meetings you may have and you can easily spot an opportunity to represent them on other schemes.
Understanding the extent of a company's portfolio is key. A company, for example, going through financial difficulty could quickly become a motivated seller. With Ultimate Owner, you'll be able to find out all the companies it is associated with and potentially benefit from an off-market opportunity at a good price.
Something for all is the ability to keep an eye on the competition. For example, if your company builds retirement homes, you can conduct a search on a given area of interest to find out if your competitors are already active there.
Ultimately, this feature gives you a detailed overview of the current landscape and the ability to keep on top of the market.